Twentieth century limited: industrial design in America, by Jeffrey L. Meikle

By Jeffrey L. Meikle

Within the past due Nineteen Twenties, "streamlined" turned the time period businessmen used to defined new types that have been more uncomplicated to supply in addition to those who met with much less revenues resistance than older items. Illustrating this idea with streamlined gadgets from soup cans to the Chrysler construction, Jeffrey Meikle's vintage booklet, 20th Century constrained, celebrates the beginning of the economic layout career from 1925-1939. This moment variation features a new preface and enhanced photographic replica. advertisement artists who replied the decision of industrial - Walter Dorwin Teague, Norman Bel Geddes, Henry Dreyfuss, and Raymond Loewy the simplest recognized between them - have been pioneers who expected a coherent machine-age setting during which lifestyles will be fresh, effective, and harmonious. operating with new fabrics - chrome, chrome steel, Bakelite plastic - they created a streamlined expressionist type which mirrored the will of the Depression-era public for a frictionless, static society. home equipment resembling Loewy's Coldspot fridge "set a brand new typical" (according to the advertisements), and its usefulness prolonged to how it superior the middle-class consumer's style for modern new items. Profusely illustrated with one hundred fifty pictures, 20th Century constrained can pay tribute to the commercial designers and how they reworked American tradition; a iteration after its preliminary ebook, this ebook is still the easiest creation to the topic. the recent version will fascinate an individual attracted to artwork, structure, know-how, and American tradition of the Nineteen Thirties. writer notice: Jeffrey L. Meikle is Professor of yank experiences and paintings heritage and Chair of the dep. of yankee stories on the college of Texas at Austin.

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Paul T. Frankl. Room with a skyscraper book case, c. 1929. International Studio. transportation machines, buildings, and interiors would reflect attributes of the machine-speed, power, precision, machined surfaces, and impersonality. Although he argued that a house should be planned as logically as an airplane to facilitate its inhabitants' functions, his design philosophy went beyond functionalism. " 45 He revealed his own emotive bent in a discussion of ocean liners. In general, the accompanying photographs portrayed abstract massings of white decks and bridges, punctuated by windows and slender uprights at regular intervals, and broken horizontally by dark railings.

Joseph Urban of Vienna devoted himself at first to theater interiors. Winold Reiss, who had come from Karlsruhe, Germany, served as an ensemblier of large public interiors. From Switzerland came William Lescaze, whose responSibility in his architectural partnership with George Howe included the interiors of their collaborations. Most foreign deSigners, though steeped in prewar German expressionism, combined their earlier experience with the French style demanded by Americans. 33 Although they called themselves industrial designers, they too, like native American architects and decorative artists, primarily produced custom-made objects and unique ensembles.

19 Engaged in creating neo-Tudor suburban reSidences, neo-Gothic churches and campuses, period furniture, and Art Nouveau graphics, most American architects and craftsmen knew little of their own Frank Lloyd Wright and next to nothing of the Bauhaus. Cut off by the war from European developments, Americans found the exposition of 1925 a breath of fresh air. They considered it modern because it seemed to have sprung full-blown from nothing. In it they discerned a coherent modern style to replace the historical styles.

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