Tourism and the Branded City (New Directions in Tourism by Stephanie Hemelryk Donald
By Stephanie Hemelryk Donald
Evaluating the key Pacific Rim towns of Sydney, Hong Kong and Shanghai, this publication examines global urban branding. when all 3 towns compete at the world's level for occasions, travelers and funding, also they are on the centre of specified movie traditions and their identities are hence strongly hooked up with a cinematic effect. utilizing an interdisciplinary procedure, this e-book not just analyses the town branding of those towns from the extra generally researched views of tourism, advertising and local improvement, but in addition brings in cultural stories and psychology ways which supply clean and important insights to put branding and advertising and marketing more often than not. The authors evaluate and distinction qualitative and quantitative unique information in addition to seriously analysing present texts and debates on urban branding. In end, they argue that urban branding may still give a contribution not just to nearby improvement and id, but in addition to sustainable fiscal overall healthiness and public happiness, highlighting traits corresponding to a location's typical and manmade good points, historical past and destiny, area of expertise and universality, tradition and folks, sensory characteristics and sustainable acceptance.
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Additional info for Tourism and the Branded City (New Directions in Tourism Analysis)
Theories of cosmopolitanism are diverse, however, as what is or is not ‘cosmopolitan’ depends greatly on how difference is accounted and valorized in different national spaces. Fractures of class, economic status, ethnicity and rural and urban division inﬂect discussions and positions in profoundly political ways. Different sorts of cosmopolitans are equally passionate about their particular formation of the universalism, localism, grounded identity, migration politics, élite trans-national residencies and ﬂows of capital which denote the cosmopolitan ideal in its several guises.
The ﬁlm is coded by respondents and by the researchers as nostalgic, aspirational and a ﬁlm about everyday life. 4a Structures of attention model using entity relationship notation The crow’s feet indicate a plurality of view-points and several points of entry into interpretations of a ﬁlm within the scope of the research project. 4 (b). Similar relationships between a city and its audience might be modelled in a similar way. 4b Structures of attention model, with some attributes shown A Discussion of Method 37 The original applications for conceptual models were concerned with relationships that target a computational outcome.
For the brand designers, branding the city encompasses an articulation of corporate identity, in which urban space performs place as though it were an extremely large and complex company interest. A strategic brand platform has ﬁve core aims: an immediate recognition by the market, an attractive proposition for the market, a statement of sustainable difference from other products (here, places), long-term viability, and positive susceptibility to various aspects of development (Temporal 2000, p.