Quantified: Redefining Conservation for the Next Economy by Joe S. Whitworth

By Joe S. Whitworth

Google, Apple, Amazon, Uber: businesses like those have come to embrace innovation, potency, and good fortune. How stands out as the environmental circulation characterised within the comparable phrases? unfortunately, conservation is usually obvious as a wasting conflict, waged through well-meaning, yet finally useless idealists. Joe Whitworth argues it doesn’t need to be this manner. in truth, it can’t be this manner if we're to keep up our economic system, not to mention our well-being or the planet’s.

In Quantified, Whitworth attracts classes from the world’s such a lot tech-savvy, high-impact companies to teach how we will be able to make genuine profits for the surroundings. the foundations of his technique, dubbed quantified conservation, can be conventional to any thriving entrepreneur: situational know-how, daring results, innovation and know-how, info and analytics, and gain-focused funding. This no-nonsense approach builds at the inspirational environmental paintings all started within the Seventies, whereas spotting that the following economic system will call for new solutions.

As President of The Freshwater belief, Whitworth has positioned quantified conservation into perform, pioneering the version of a “do-tank” that's dramatically altering how rivers can get restored around the usa. The tales in Quantified spotlight the main important of resources—water—but they follow to any environmental attempt. no matter if within the realm of coverage, agriculture, company, or philanthropy, Whitworth is charting a brand new path for conservation.

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And it’s nearly impossible to deal with one law without trying to contort your way around all the others. At the federal level, water quality is touched upon, either directly or indirectly, by several landmark pieces of legislation. S. waters. The Endangered Species Act protects threatened and endangered species and the ecosystems on which they depend. And the Safe Drinking Water Act ensures the quality of America’s drinking water. Although these are all good laws, good laws without proper integration add up to little more than uncoordinated chaos.

If a farmer could earn $5 a bushel for a crop rather than 89 cents a bushel and use less water in the process, why wouldn’t the farmer want to do that? That’s exactly the kind of opportunity that more farmers would seize if we start to manage water as if it had value. Similarly, we need to set a clear budget for the total amount of pollution our rivers can withstand while continuing to thrive and track progress in real time to hit and maintain targeted levels of water health. As discussed earlier, the Clean Water Act calls on each state to list its polluted watersheds and then work toward their cleanup by setting a TMDL.

With this monitoring app, analyses that used to take days now take minutes, allowing us to quickly make adjustments to river restoration projects based on near real-time information. Interestingly, data and analysis tell us whether we are making the needed environmental gains and feed back into situational awareness. 2). With consistent information about the state of our watersheds, we have real-time information about the situation we face, which allows us to update our outcomes and embrace new innovations to tackle the latest realities.

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