New Media and American Politics (Transforming American by Richard Davis

By Richard Davis

New Media and American Politics is the 1st publication to check the influence on smooth politics of the recent media, which come with speak radio, tabloid journalism, tv speak exhibits, leisure media, and desktop networks. Davis and Owen talk about the hot media's cultural atmosphere, viewers, and content material, earlier than happening to judge its effect on every little thing from elections to coverage making to the outdated media itself.

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Commercial considerations have a greater impact on most new media than on the traditional press. Mainstream journalists who actually gather and report the news are somewhat more insulated from bottom line concerns than are many new media practitioners. New media have not, in many cases, developed the large bureaucratic organizational structures that can serve to remove journalists from direct dealings with advertising and revenue production. Television and radio talk show hosts, for example, are personally linked to the income their shows receive through advertising.

Another distinction is the association of new and old media practitioners with policymakers and candidates. Traditional media have established normalized relationships with politicians that define the news gathered. Traditional media are "fed" regularly through news conferences, press briefings, news releases, pseudoevents, and photoops. 56 In some ways, new media have maintained greater distance from politicians than have traditional media. The lack of proximity is understandable given the occasional nature of the direct relationship between politicians and new media.

Star journalists had the potential to use their recognition to attempt to wield influence. In 1968 Walter Cronkite used several minutes of a "CBS Evening News" broadcast to proclaim the Vietnam War unwinnable and to advocate a negotiated peace. In 1977 Barbara Walters served a policy role in solving the Middle East crisis by urging the leaders of Israel and Europe to meet with each other. Greater national exposure via television, higher social status, the possession of expertise on complicated issues, widespread public recognition and influence, and acceptance of a role as a political presence to safeguard the public's interest emboldened journalists to change their roles from neutral observers of political events to analysts/interpreters and, in some cases, even advocates of various ideologies or, at least, policy options.

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