Message Control: How News Is Made on the Presidential by Elizabeth A. Skewes

By Elizabeth A. Skewes

Message keep an eye on, a glance at what shapes the inside track from the presidential crusade path, comes out of the author's adventure touring with campaigns, interviews with different newshounds who've coated campaigns from the line, and learn on crusade information. Elizabeth Skewes, a journalism professor and previous reporter, investigates reporters' ideals and the position these ideals play within the election strategy, in addition to how the workouts of crusade reporting impact information assurance.

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Extra info for Message Control: How News Is Made on the Presidential Campaign Trail (Communication, Media, and Politics)

Example text

Whitney and Becker found that the editors given the unbalanced set of cards chose more political and international stories, thereby using the flow of information from the wires as a cue about the relative importance of the topics. But intermedia agenda setting goes well beyond picking up on subtle cues that come from the wires. m. and you’ll find someone monitoring the evening news on television to make sure that anything the local television station has tonight will also be in tomorrow morning’s paper.

In fact, Gans (1979) argued that “if the Times did not exist, it would probably have to be invented” (p. 181). OUTSIDE FORCES THAT SHAPE THE NEWS But just as the reporters on the campaign trail read the New York Times (and increasingly USA Today, which often is delivered to the hotel room door free of charge), so do their editors, their publishers, and their sources. Thus, the agenda-setting impact of newspapers like the Times can affect the content of other news organizations at any one of a number of gates in the gatekeeping process.

It’s a view that has a rich tradition among reporters. Jack Germond, a political reporter for more than 40 years, writes that reporters who do push a cause—even the cause of political participation—lack “a certain purity of purpose” that should be the hallmark of campaign journalism (Germond, 1999, p. 258). In his memoirs of his days on the campaign trail, he writes, It turns out I have not made the world safe for democracy. But I have always argued that newspapers should not have any civic purpose beyond telling readers what is happening.

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