Evaluating Campaign Quality: Can the Electoral Process be by L. Sandy Maisel, Darrell M. West, Brett M. Clifton

By L. Sandy Maisel, Darrell M. West, Brett M. Clifton

For a few years, citizens and educational observers were disillusioned with American campaigns. modern races are visible as too destructive, too superficial, and too unfair or deceptive. in keeping with those proceedings, a number of reform corporations have distinctive hundreds of thousands of greenbacks to enhance the location. This publication seeks to judge no matter if those actions have superior the extent of crusade discourse and behavior in U.S. residence and Senate campaigns and argues that whereas person reform efforts have completed a few of their acknowledged targets, the final influence of those reform efforts has been disappointing. a distinct method of crusade behavior and political discourse in American elections is obviously known as for if more advantageous campaigning is the target.

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Extra resources for Evaluating Campaign Quality: Can the Electoral Process be Improved? (Communication, Society and Politics)

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4 Media advisors work in conjunction with pollsters and strategists to devise effective communications strategies for their candidates. Depending on which voter blocs are most important, these specialists produce spots that play to the hopes, fears, and concerns of the target audience. One of the unintended results of campaign finance reform is the emergence of direct mail as a major part of political campaigns. The McCain–Feingold campaign finance bill targeted “sham” issue ads for major restrictions.

Many thought the campaign was negative and not very substantive in nature. Citizens were upset with the tone of campaign advertisements. They did not feel that the commercials were very helpful in understanding the campaign or highlighting substantive differences among the candidates. Consultants were more positive about the ads, but ordinary folks did not share this assessment. Our conversations with consultants suggested that if campaign reform is to work, changes must be picked up by the media and publicized to the general public.

Of those who were familiar with the AAPC’s ethics code, 69 percent described it as a formality that did not have much practical application, while 17 percent thought it was a serious and important pledge. Asked to rate its effect on their consulting peers, 25 percent said the ethics code had no effect at all, 36 percent described the impact as not very much, 25 percent indicated it had just some effect, 5 percent believed it had a fair amount, and 2 percent thought it had a great deal of effect on consultant behavior.

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