Creating a Climate for Change: Communicating Climate Change by Susanne C. Moser, Lisa Dilling
By Susanne C. Moser, Lisa Dilling
The necessity for potent communique, public outreach and schooling to extend aid for coverage, collective motion and behavior swap is ever current, and may be so much urgent within the context of anthropogenic weather switch. This ebook is the 1st to take a complete examine conversation and social swap in particular particular to weather switch. it's a distinct choice of principles analyzing the demanding situations linked to speaking weather swap with a purpose to facilitate societal reaction. It bargains well-founded, useful feedback on find out how to speak weather swap and the way to strategy comparable social swap extra successfully. The individuals of this booklet come from a various variety of backgrounds, from executive and academia to non-governmental and civic sectors of society. The booklet is accessibly written, and any really expert terminology is defined. will probably be of significant curiosity to educational researchers and pros in weather swap, environmental coverage, technological know-how verbal exchange, psychology, sociology and geography.
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Extra info for Creating a Climate for Change: Communicating Climate Change and Facilitating Social Change
The familiar refrain goes something like this: ‘‘If only they understood how severe the problem is . . If only we could explain the science more clearly, train to be better communicators, become more media-savvy, get better press coverage . . The science of global warming is clear À why are we not acting as a society to combat the problem? Why are they not listening? ’’ Well, some things are being done, but not nearly enough to be commensurate with the magnitude of the problem. Thus, a persistent conundrum and challenging opportunity emerges: While the balance of available scientific evidence conveys an increasing sense of urgency, society as a whole À particularly in the United States À does not appear to view the problem as immediate, and certainly not as urgent.
In the first half of the book, we gather perspectives on communication from a variety of fields and experience such as risk perception, risk communication, framing, mental models, and message content and delivery, with reflections on the role, importance, and limitations of different messengers and communication channels. This section explores the question of which audiences have been and are left to be engaged. It also examines the emotional and cognitive reception of climate change information and people’s responses to sometimes scary or overwhelming content.
We believe that the characteristics of the problem itself, the way people perceive and process information, and the motivators and barriers to action need to be examined through a new lens À one that integrates multidisciplinary knowledge on communication and social change. We look at what works À and what doesn’t À on the ground, in different sectors, at different levels of governance, and let these practical experiences inform our communication and social change strategies and theories. Together scholarship and practice provide hope for a way out of the Introduction 5 conundrum, a way forward towards effective communication and empowered action.