“Not in the past, humans didn't fear in regards to the nutrition they ate. they didn't fear concerning the water they drank or the air they breathed. It by no means happened to them that consuming, ingesting water, fulfilling easy, mundane physically wishes may be a perilous factor to do. mom and dad idea it used to be solid for his or her childrens to move open air, get a few sun.
“That’s all replaced now.” —from the Introduction
Many american citizens this present day rightly worry that they're regularly uncovered to harmful pollution of their speedy surroundings: faucet water is infected with chemical compounds; meals comprise pesticide residues, hormones, and antibiotics; even the air we breathe, open air and interior, consists of invisible poisons. but we've got answered now not by means of pushing for governmental legislation, yet in its place by means of purchasing. What bills for this quick and dramatic response? And what are its unintentional consequences?
Andrew Szasz examines this phenomenon in procuring Our method to protection. inside a number of a long time, he finds, bottled water and water filters, natural meals, “green” loved ones cleaners and private hygiene items, and “natural” bedding and garments have long gone from being marginal, area of interest commodities to turning into mass client goods. Szasz sees those fatalistic, person responses to collective environmental threats as an inverted kind of quarantine, aiming to close the fit person in and the threatening global out.
Sharply critiquing those items’ effectiveness in addition to the unexpected political effects of hoping on them to maintain us secure from damage, Szasz argues that once shoppers think that they're certainly paying for a security from environmental dangers, they suppose much less urgency to really do whatever to mend them. to accomplish actual safety, actual defense, he concludes, we needs to hand over the semblance of person recommendations and jointly search great reform.
Andrew Szasz is professor and chair of the dep. of sociology on the collage of California at Santa Cruz and writer of the award-winning EcoPopulism (Minnesota, 1994).