Campaigns and Elections American Style (Transforming by James A. Thurber, Candice J. Nelson

By James A. Thurber, Candice J. Nelson

With new and revised essays all through, this e-book offers a true schooling in useful crusade politics. lecturers and crusade pros describe the innovation and fact of election campaigns as they've got developed over the years to culminate within the phenomena of the hot city conferences, bus excursions, speak radio, infomercials, concentration teams, and the net. The 3rd variation explains how crusade topics and techniques are set and communicated; how complicated crusade strategies are used; why mobilizing volunteers is vital; why early crusade cash is worthy extra; find out how to get the media to hide a crusade with out deciding to buy it; and the way to exploit concentration teams, survey learn, and media to win elections. delivering a distinct and cautious mixture of Democrat and Republican, educational and practitioner, and female and male crusade views, this quantity scrutinizes nationwide- and local-level campaigns during the 2000 and 2008 election cycles. scholars, voters, applicants, and crusade managers will examine not just find out how to win elections but in addition why it has turn into relevant to take action in a moral manner. ideal for a number of classes in American govt, this e-book is vital examining for political junkies of any stripe and severe scholars of campaigns and elections.

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Additional resources for Campaigns and Elections American Style (Transforming American Politics)

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Candidates who reference their Web site on campaign yard signs, as well as candidates who draw attention to televised debates on their Web sites, are using the technique of convergence. Structure of the Book This study is an examination of campaign Web practices. We trace the emergence and evolution of campaigns’ online presences and practices, and the tensions to which they point, through their inscriptions on the Web. Through the production of Web objects, campaigns’ strategies of informing prospective voters, involving supporters, connecting Internet users with other political actors, and mobilizing advocates are manifested on the Web in differing ways and to varying degrees.

To address our central questions, we engage in practice-based theorizing, a form of theory development in which we investigate campaigns’ Web production practices in order to understand the evolving relationship between the Web and electoral politics. We base our analysis primarily on extensive and systematic observations of hundreds of campaign sites produced by candidates during the 2000, 2002, and 2004 elections in the United States. We view campaign Web sites as both surfaces on which campaigns’ production practices are inscribed over time and evolving structures that simultaneously manifest and enable political action.

However, they also noted that Internet technologies offered important and highly effective tools for ‘‘mobilizing activists’’ (p. 166). Iozzi and Bennett (2004) argue that in embracing such tools, which they term ‘‘interactive social networking technologies,’’ campaign organizations cede to others some of the control they have traditionally sought to maintain. We concur in part with Iozzi and Bennett, but we also demonstrate that some campaigns employ innovative Web production techniques in ways that retain or even increase their own control, such as by extending their ability to manage transactional relationships with site visitors.

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