Mission in a Bottle: The Honest Guide to Doing Business by Barry Nalebuff, Seth Goldman
By Barry Nalebuff, Seth Goldman
In an extremely enjoyable and available two-color graphic-book layout, the cofounders of sincere Tea inform the attractive tale of the way they created and equipped a mission-driven enterprise, delivering a wealth of insights and suggestion to marketers, would-be marketers, and hundreds of thousands of sincere Tea drinkers concerning the demanding situations and hurdles of making a profitable business--and the significance of perseverance and artistic problem-solving.
Seth Goldman and Barry Nalebuff all started sincere Tea fifteen years in the past with little greater than a tea leaf of an concept and a fondness to supply natural, freshly brewed, evenly sweetened bottled tea. this day sincere Tea is a speedily increasing nationwide model offered in additional than 100,0000 grocery shops, eating places, comfort shops and drugstores around the nation. the emblem has flourished as American shoppers stream towards more fit and greener life.